Comme des Garçons, Started by visionary designer Rei Kawakubo in 1969, has grown from a small Tokyo atelier into one of the most influential style homes on the earth. Its world success wasn't crafted as a result of common advertising or mainstream trends, but via a Daring philosophy: problem the norm, break conventions, and Enable originality converse louder than level of popularity. This unconventional technique became the foundation for CDG’s all over the world growth.
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CDG received Worldwide attention by presenting garments that rejected regular Tips of beauty. Kawakubo’s deconstructed silhouettes, asymmetrical tailoring, and avant-garde ideas captured the interest of world fashion editors and prospective buyers early within the nineteen eighties.
This worldwide visibility strengthened the CDG Hoodie identify and attracted loyal prospects from each and every corner of the world.
The 1995 "Rest" selection consisted of striped pajamas "bearing prints of identification numbers and marks of navy boot prints".[thirty] Contemporaneous media coverage juxtaposed photos of the gathering with images taken at Auschwitz concentration camp, plus the controversy received Worldwide coverage.
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Comme des Garçons for H&M tuxedo jacket, 2009 The label was commenced in Tokyo by Rei Kawakubo in 1969 and founded as a company in 1973. The brand's name was impressed by Françoise Hardy's 1962 song "Tous les garçons et les filles", specifically from the line "Comme les garçons et les filles de mon âge" ("such as the boys and girls my age").
The 2006 autumn/Winter season assortment handled the notion on the persona,[15] the other ways to present a single's self to the entire world. Fusing tailor-made menswear with feminine factors including corsets and flower printed gown fabrics, Persona was Yet another collection that merged the feminine Together with the masculine.
CDG developed a powerful distribution process by putting its items in major luxury retailers like Dover Road Market, SSENSE, Farfetch, Barneys, and Global boutiques. This gave the brand use of elite customers globally even though preserving its artistic integrity.
In 2017, the corporate launched a whole new fragrance, Concrete, and marked its start inside the US that has a dinner curated because of the artist and chef, Laila Gohar.
Every retail outlet was designed as a creative Place, enhancing CDG Hoodie's status for innovation and featuring consumers an immersive retail knowledge.
With the rise of internet shopping, CDG expanded its access by offering collections by means of official and partnered e-commerce platforms. Social websites and manner communities helped spread the brand name’s identification, building parts such as PLAY Heart tees and Converse sneakers viral throughout the world.
The CDG x Converse Chuck Taylor turned One of the more regarded sneaker collaborations on the planet, aiding CDG achieve world-wide mainstream visibility when keeping genuine to its edgy creative imagination.
Comme des Garçons’ runway reveals in Paris are famous. Kawakubo’s theatrical displays, typically additional like artwork installations than trend displays attained throughout the world media coverage, reinforcing the manufacturer's reputation for groundbreaking creative imagination.
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The corporate also generates a line of agendered fragrances, the majority of which are unconventional on the globe of perfume and aligned Along with the types of its clothes.[6]